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Venmo
Integrated Campaign
Since the first dollar bill was printed in 1862, U.S. currency has only shown white male presidents. And a lot has changed since then, so shouldn't our bills update too? We may not be able to update our U.S. currency (yet) but we can... virtually. Our concept is to design virtual dollar bills to send to friends and family when making payments on the Venmo app; with this idea, we will be adding diversity and inclusivity to the American bill with portraits of people of color and women who have also played an important role in U.S. history.
Campaign Video
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CW: Mary Wagner + Diego Almeida
AD: Erika Peitersen
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