The Google Pixel team needed creative help to strategize, concept, and build a brand voice on social media -- to stay on top of trends and show their audiences they're here. And they're cool.

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Enter moi. And my "real-time" team. We worked alongside social strategists to find trends every morning and created 3-5 possible concepts.

 

Once ideas were chosen, we wrote, designed, edited, and tweaked the copy and the art. All in "real-time." Then, it would be posted within an hour. Our social team would follow through with engagement and help carry the conversation and engage with followers.

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Some of our best work? A meme about Harry Styles. And turning TikTok trends into Tweets. A difficult challenge, but extremely fun and we soon figured out what our audiences loved and then *voila* we earned brand trust.