Google Pixel had a partnership with the NBA for the 2022 Playoffs and so, my AD partner and I had to turn into sponges and absorb basketball knowledge... everything from Giannis Antetokounmpo memes to brackets to alley-oop's to starting five's. You name it, we got it done.
All NBA x Pixel copy written by Mary Wagner with art direction help (Laura Zarate); created for Twitter (@madeforgoogle) and @googlepixel (Instagram posts, Reels, and stories).
SLAM DUNK.
Pixel Arena was launched during the Playoffs. It was a free, interactive game experience in the NBA app.
Our goal? To get NBA fans, both #TeamPixel and non-android users to join in the fun. Regardless of background, phone, or which team they're rooting for... this was a game for everyone!
Content created for Twitter (@madeforgoogle) and @googlepixel (Instagram posts, Reels, and stories).
the gram
Pixel Arena (a sponsored partnership)
We used the @googlepixel Instagram account to sport (ha-ha) NBA merch as well as engage in more conversations and interactive stories with the #TeamPixel community. It ranged from URG and professional Pixel photoshoot content to Pixel tips and tricks, jersey fits, basketball stars, and more.