Yes. This is the place where people suddenly find themselves leaving the big city for a trip back home during the holidays... only to find themselves falling in love with a handsome (or beautiful) small-towner. Oh and don't forget, they also find the meaning of Christmas too. 😘 🚕 🎄
Whether you hate it or not, cheesy movies are where it's at. I grew up with Hallmark Channel... so, I was the totally the target audience writing to the target audience. From October 2022 to December 2022, I was writing anywhere between 50 to 100 Tweets and Instagram captions a day. It was a match made in heaven.
From sponsorship copy (for Hershey's, LEGOLAND, Enchanted, People Magazine, to name a few) to writing PR headlines, tagging actors and actresses, and concepting real-time trends with the strategy team... I hate to say it, but I totally did it all with Christmas music playing in the background too. And hot cocoa. 🛷
Enjoy some examples below.
Grab the popcorn.
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